Great Eastern Wine Week 2026
Great Eastern Wine Week returns in 2026 for our 12th year, celebrating the people, places, wine and experiences that make Tasmania’s East Coast so special.
The festival will once again run across a focused four-day format from Thursday 22nd October – Sunday 25th October 2026, designed to create a stronger visitor experience, encourage greater engagement across the region, and deliver value for participating event holders.
The festival will commence with a signature launch event on Thursday evening, bringing together wineries, producers, tourism operators and local businesses to officially kick off the celebrations. We are also exploring the opportunity for a mystery dining experience following the launch event and would love feedback from members on possible locations and ideas.
The launch event will once again provide an opportunity for participating wineries and businesses to showcase and sell their products in a tasting-style format, creating additional exposure and revenue opportunities while bringing together visitors and the East Coast community. Following the success of previous years, we would also love to see the return of auction and fundraising activities.
Across the remainder of the festival, East Coast wineries, hospitality venues and tourism operators will host a collection of unique and boutique experiences throughout the region.
Program bookings are now open and we encourage everyone to think creatively when planning events. Visitors continue to seek authentic and memorable experiences, and collaboration across the region is highly encouraged.
Ideas could include:
- Long lunches with matched wines
- Vineyard wellness experiences
- Winemaker dinners
- Behind-the-scenes vineyard experiences
- Live music and food collaborations
- Seasonal produce experiences
- Unique partnerships with local tourism operators
Wine should remain at the centre of each experience while encouraging visitors to discover more of the East Coast.
The success of Great Eastern Wine Week continues to come from the collaboration and support of our East Coast wineries, tourism businesses, hospitality operators and local community.
Cost & Inclusions
For 2026, participating event holders will contribute:
- Event participation fee: $200 + GST per event
- Ticket contribution: $5 per ticket sold
- East Coast Wine Trail membership required in accordance with Terms & Conditions
Participation includes:
- Inclusion across festival media releases and publicity
- Listing on the Great Eastern Wine Week website and program
- Promotion across East Coast Wine Trail social media and marketing channels
- Digital marketing campaigns
- Access to social media content for your own use
- Opportunity to participate in visiting journalist and media opportunities
- Participation within the signature launch event
- Booking platform support and event management integration
Marketing & Promotion
Great Eastern Wine Week continues to invest in regional and mainland marketing activity to increase awareness, visitation and engagement across the East Coast region.
- PR strategy and media engagement through Pax Mondo
- Paid and organic social media campaigns
- Digital marketing campaigns
- Professional photography and videography
- Website promotion and EDM campaigns
- Collaborative marketing with East Coast Tasmania Tourism and local councils
- Influencer and content creator partnerships
- Visiting journalist and media familiarisation opportunities
- Radio, television and travel media opportunities
- Cross-promotion with wineries, accommodation providers and tourism operators
- Inclusion across East Coast Wine Trail marketing channels
Program Timeline
The program timeline for Great Eastern Wine Week 2026 is outlined below:
- May 2026 – Program bookings open
- 5 June 2026 – Program bookings close
- June 2026 – Program proofing, design and final program development
- Early July 2026 – Public program launch and release
Please ensure event information is submitted within the booking period to allow sufficient time for design, media activity and promotional planning.
We encourage all event holders to start considering event concepts early and explore opportunities to collaborate with local businesses and tourism partners to create memorable East Coast experiences.
Terms and Conditions
Before completing your Event Listing Application, please download and read the
Terms and Conditions
or view
previous festival information.
